Before Disneyland was such a family-friendly tourist destination, a unique store was located on Main Street. The Intimate Apparel Shop, part of Hollywood-Maxwell Brassiere Company, was opened in 1955, with brassieres, corsets, and petticoats. The store made headlines in publications ranging from the Long Beach Press-Telegram to the Santa Ana Register, advertising its featuring of an 1860 Singer Sewing Machine and the Wizard of Bras, a mechanical wizard that wore both clothes from the 1890s and modern-day clothes from the 1950s.
An article in The Disneyland News, a small monthly newspaper that was run by Disneyland, had a headline that read, “If Hubby Is Shy, Watch Him at Main Street Corset Shop.” The article went on to explain how bashful most men would get when walking into the store, while young girls surprisingly loved visiting the store for its old-school feel and furnishings. The shop became known for being both a contemporary shopping experience and a tribute to the fashion of the past. The Intimate Apparel Shop closed less than two years after it was opened, and the Victorian building in which it was located has been home to a china and figurine store ever since.